A rare anti-litter promo poster featuring Swedish super-group ABBA has been unearthed by Keep Britain Tidy.
The print, released in 1976, was put up at train stations across the country to promote platform cleanliness.
The charity managed to convince the group to don Keep Britain Tidy tee-shirts after an employee wrote to the band in Swedish.
ABBA's music is back in vogue thanks to the movie blockbuster Mama Mia! which features many of their greatest hits.
Dickie Felton, from Keep Britain Tidy, said: "This ABBA litter photo was taken in November 1976, the day after the group appeared on Top of The Pops to sing 'Dancing Queen'.
"At the time, the charity must have been thrilled to have got the group onboard to endorse our anti-litter campaign as they were massively popular."
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9572 groups have registered so far for The Big Tidy Up.
A new "toilet guide" has been published to stop the nation getting caught short.
And Keep Britain Tidy is feeling flushed with success over its efforts to improve public lavatory facilities.
The guide, produced on behalf of Communities and Local Government, highlights best practice including Richmond Council's Community Toilet Scheme.
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